Under the influence
Influencer marketing has been on the rise, with many businesses turning to social media influencers to promote their products and services. In 2023, influencer marketing will become common marketing practice for businesses of all sizes. According to Hubspot, 89% of marketers who engage in influencer marketing will increase or maintain their investment next year, while 17% of marketers plan to invest in it for the first time next year.
In addition, the rise of micro-influencers has made it possible for businesses to work with influencers with a smaller but highly engaged following. More than 56% of marketers who invest in influencer marketing work with micro-influencers. Furthermore, advanced technology, such as artificial intelligence and machine learning, makes it easier for businesses to identify and work with the right influencers for their campaigns. This will help to ensure that the influencers they work with are well-matched to their brand and can effectively reach their target audience.
Influencer marketing is no longer seen as a niche strategy but rather a common tactic used by businesses of all sizes to promote their products and services. As more and more companies turn to influencers to help them reach their target audience, influencer marketing will become an essential part of any successful marketing strategy in 2023.
If you want to take advantage of the power of influencer marketing but need help figuring out where to start, why not have a chat with Curious Ant and our partner agency Binger? Our team of experts can support you in identifying the right types of influencers for your brand to help you reach your target audience and achieve your business goals.