Oracle

San Francisco

Client

Oracle

Year

2022

Timeline

6 Weeks

Services

Branding

Website

oracle.com

About

Modern digital experience.

Ever tried photographing something that doesn't exist? On time, on budget, and with the kind of discretion that keeps secrets secret?

Challenge

Oracle needed photo-realistic CGI renderings of their in-development X25 server for a press release. The challenge? Only the case had been built, and the final images were due within a week.

Goal

Create images of the X25 server that looked like a finished product, complete with card slots, connection ports, and power cables, despite the lack of physical components. The images needed to be delivered on time and with the utmost discretion.

Solution

Our photo team visited Oracle's headquarters to capture images of the existing case. We rendered the missing components based on the provided CAD drawings. Our editing team combined the case photographs with the rendered components to create photo-realistic images of the complete X25 server.The final images were digitally placed in a city setting and enhanced with lighting effects.

Oracle's sales and marketing teams used the images to drive customer engagement, increase sales, and gain market share. Our team's talent and expertise enabled us to deliver high-quality, realistic images within the tight deadline, all while maintaining the confidentiality Oracle required for their top-secret product.

Gallery