Let’s get mobile

As that thin rectangular brick consumes your attention, let’s talk about mobile optimization! In 2023, mobile optimization is important for organizations that want to improve their search engine rankings, reach more customers, and drive engagement and sales.

In 2023, smartphone users are expected to reach 4.4 billion, representing more than half of the global population. This means many potential customers will access websites and engage with marketing campaigns via their mobile devices. The stats speak for themselves; 33% of global marketers invest in mobile web design, while 64% of SEO marketers call mobile optimization an effective investment. Mobile experiences are important on brand websites and in other key marketing strategies such as email. For example, 56% of marketers focused on delivering mobile email experiences to subscribers.

The rise of mobile-first indexing is another reason why you should care about mobile optimization. In recent years, Google has prioritized mobile-optimized websites in its search results. Websites that are not optimized for mobile will therefore be at a disadvantage regarding search engine rankings. This trend is set to continue in 2023. In addition to the rise of mobile devices and mobile-first indexing, there are several other reasons why mobile optimization will be even more important for marketers in 2023. For example, mobile apps are expected to continue to grow, providing new opportunities for marketers to reach and engage with customers.

In addition, the increasing use of voice search and virtual assistants, such as Siri and Alexa, means that it will be important for businesses to ensure that their websites and marketing campaigns are optimized for these platforms.

If you’re curious about how to get more mobile, drop us a line.