JAG Construction is an Asheville-based green builder known for creating beautiful, sustainable homes. After thriving during a period of intense work and, simultaneously, supply-chain challenges across the building industry, JAG was ready for a long-overdue update to its website. Wanting to present themselves as the premier custom home builder in the area, JAG was looking for a clean, modern website that highlighted their best work, highlighting images that would instantly communicate their attention to detail and high-quality construction.
We started by stripping down the website to the bare minimum, eschewing the many extraneous images that did not represent JAG’s attention to detail, and then rebuilding the site for maximum visual impact. We chose images that would “wow” website visitors while allowing them to imagine living in one of these beautiful JAG homes. Their proven building process and the three categories of homes that JAG specializes in (custom homes, spec homes, and remodels) are clearly highlighted with beautiful photography and informative descriptions. By refocusing the website, we have stepped JAG up to another level in the competitive Asheville custom home-building market.