Freewire Case Study
Overview:
FreeWire Technologies merges beautiful design with innovative ultrafast charging technology to enable the rapid transition to electrification. Their fully-integrated charging solutions deliver energy whenever and wherever it’s needed to reliably meet demand for charging at the grid edge and beyond.
The Challenge:
- FreeWire wanted to develop a shared company vision, but everyone in the company had a different definition of what that was.
- We started small, by developing a social media strategy with their team, but as we began to strategize, it was clear FreeWire needed more.
- FreeWire needed an internal and external understanding of the brand. They needed a mission statement. They needed a tone, voice and style that was all their own. They needed communication, video assets and a website to prove it.
- Working with the marketing team, we developed a social strategy that reinvigorated their presence. We also created a brand charter with cohesive messaging which led to better understanding and a clearer vision of what FreeWire was all about. A manifesto was created, video assets were edited and the website was updated.
The Results:
5x
A reinvigorated social media presence created more traffic. 5 times more than before.
87%
With 87% more impressions.
$50M
Cohesive internal and external messaging led to a shared vision which resulted in $50 million in Series C Funding.
110%
A redesigned website was simpler and easier to navigate and led to an increased audience of 110%.
2022
And Freewire was named on Fast Company’s most innovative companies list in 2022.
Welcome to the energy revolution.