Hashtags live! How to use them in 2023.
Hashtags have come a long way since their inception on Twitter in 2007. These simple yet powerful tools have revolutionized how we communicate and connect on social media, and their impact is only set to grow in 2023.
If you’re not already using hashtags in your social media strategy, you’re missing out on a valuable opportunity to increase engagement and reach a wider audience. Here are our top tips to help you get started:
- Do your research: Before you start using hashtags, it’s important to understand what they are and how they work. A hashtag is a word or phrase preceded by the # symbol that helps users categorize and search for content on social media platforms. For example, if you’re a fitness coach and post a picture of a new workout routine, you might use the hashtag #fitnessgoals to make it easier for others to find and engage with your content.
- Be specific: It’s always better to be specific rather than general. Instead of using a broad, popular hashtag like #love or #fun, try using more targeted hashtags that relate specifically to your business or industry. This will help you reach a more targeted audience and increase the chances of your content being seen by the right audiences.
- Use them wisely: It’s essential to use hashtags strategically and not overdo them. Using too many hashtags in a single social media post can make it look spammy and turn off potential
Hashtagging remains a valuable tool that can help you increase engagement and reach a broader audience on social media. Happy hashtagging!