Approach

Whether you’re a start-up looking to blaze a new trail, or a Fortune 500 company needing to reinvent or reinvigorate the path you’re already on, Curious Ant is your strategic partner to get there. We bring instinctive curiosity, outsize strengths, fervent ingenuity, and an innate love of teamwork to our areas of expertise that deliver the sweet spot for your branding and marketing challenges.  

Research

Our best work requires getting and staying curious – about your products, customers, and marketplace. Whether it’s market research to understand the target audience, analysis to outmaneuver the competition, or consumer insights to inform product development or creative campaigns, we will work with you to continually gather and apply the right information to make strategic, data-driven decisions that drive results.

  • Target Market Research and Segmentation
  • Sector and Competitor Analysis and Audit
  • Customer Research and Persona Development

Branding

A brand that breaks away can break out. By enabling a deeper understanding of your vision, mission, positioning, values, and promise, we’ll put you on the right path to discover those key points that set your brand apart. From developing a new brand identity to crafting a fresh narrative that delivers a consistent story and messaging, our strategy will ensure every interaction with your brand reinforces who you are, how you’re unique, and why it matters.

  • Comprehensive Brand Studies
  • Corporate Identity
  • Visual Style Guides
  • Voice & Tone Guidelines

Marketing

Punch above your weight by creating meaningful and lasting connections between customers and your story and products. Great marketing can do just that and mean the difference between a sunny picnic – or a rainy-day slog. From driving brand awareness to improving customer acquisition, retention, and loyalty, we partner with your team to formulate performance-driven marketing strategies that maximize reach and grow sales. 

  • Go-to-Market Strategy
  • Product Positioning and Differentiation
  • Customer Journey Mapping

Activation

Get the word out to the whole colony. We help develop all elements of the strategy and tactics we recommend and deliver integrated campaigns that communicate the right message to the right customers at the right time and place. We also ensure efficient and effective on-going execution by tracking metrics and adjusting direction based on data. By establishing and reinforcing the right path, we get your customers to move and act.

  • Content Strategy
  • Social Media Management
  • Retail and Experiential Promotion
  • Media Planning and Buying
  • Visual Asset Creation